Alicia Silverstone's New Heaven Campaign Has So Many 'Clueless' References That We Lost Count

Alicia Silverstone is back in a big way. Her new Netflix flick Reptile, which co-stars a certain *NSYNC member named Justin Timberlake, just debuted and last week, she nabbed one of the fashion world's most coveted roles: a Marc Jacobs campaign. Following in the footsteps of Kim Kardashian and Bella Hadid, Silverstone starred in a new set of promos for the designer and his throwback-inspired Y2K-heavy Heaven sub-label. Of course, there wasn't going to be a universe where Silverstone nabs a fashion campaign and doesn't pay homage to her 1995 classic Clueless, right? So, Jacobs's team and photographer Alice Neale did just that, pulling in so many references to the cult-favorite film that we almost can't keep track.

In the shots, the brand's beloved Kiki boot makes several appearances, as well as an entire two-piece outfit inspired by the boots' buckles. Silverstone wears the Kiki set in bubblegum pink, but the Marc Jacobs site also has it available in black. Silverstone then posed with Cher Horowitz's puffball-tipped pen and laden with shopping bags, recalling one of Clueless's most memorable scenes (it's just missing a fountain, voiceover, and Beverly Hills).  

Reptile reunites Silverstone with her former co-star Benicio Del Toro. The two starred together in Excess Baggage. Speaking about their on-screen chemistry, director Grant Singer called Silverstone's acting "effortless" and a counter to the heaviness that Del Toro brought to his role.

"Alicia is such a strong actor and she seemingly effortlessly, even though it's not effortless ... inhabits a warmth and a vulnerability in the character that I think is brilliant," Singer said. "It's so welcome because it's a counterpoint to the evils that Benicio's character faces in his world."

"Hopefully this film makes people think and talk, and I do think it requires a bit of an active participation to come to your own conclusion about certain things," Singer added.

One of Silverstone's upcoming projects is aptly titled Y2K, which is currently in post-production and will chronicle a duo as they set to "crash the last major celebration before the new millennium on New Year's Eve 1999."