10 Beauty Products Amazon Shoppers Are Already Loving This Year — All Under $25

Including a “miracle” retinol cream and best-selling hair growth treatment.

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Amazon Beauty Products

Amazon / InStyle

The beginning of the year is the perfect time to revamp — well — everything in your life. An easy place to start? Your beauty regimen. With so many products on the market, it’s tough to know what’s actually worth a spot in your daily routine; so naturally, I did some digging and found the top 10 items shoppers are already obsessing over in 2024. The best part: They’re all $25 or less at Amazon.  

Below, browse through popular picks from the retailer’s Movers and Shakers chart, a real-time ranking of the most-shopped-for finds. Snag customer favorite skincare, including an anti-aging eye cream and a $19 retinol moisturizer. Plus, don’t miss nourishing haircare finds, like this handy shampoo bar or this best-selling scalp treatment. In the makeup department, you can’t pass up these luxe brushes that are now less than $2 apiece (no, that’s not a typo). Be sure to snag the products that catch your eye while prices start at just $8. 

Trending Amazon Beauty Products 

  • RoC Retinol Correxion Under-Eye Cream, $20 (Originally $30)  
  • Mixsoon Bean Essence, $25 (Originally $35)   
  • Célor Gold Under-Eye Patches, $15  
  • BS-Mall 18-Piece Makeup Brush Set, $10 (Originally $13)   
  • Mielle Organics Rosemary Mint Hair Oil, $9 (Originally $10)  
  • CeraVe Skin Renewing Retinol Serum, $18 (Originally $25)  
  • Kitsch Shampoo and Conditioner Bar Set, $28 (Originally $30)    
  • Modelones Gel Top Coat and Base Polish, $8 (Originally $12)  
  • RoC Retinol Correxion Deep Wrinkle Night Cream, $19 (Originally $20)  
  • Handcraft Blends Castor Oil, $9 (Originally $10) 

CeraVe Skin Renewing Retinol Serum

Amazon CeraVe Anti Aging Retinol Serum


Buy on Amazon $25 $18

If you’re limiting yourself to just one item, let it be the CeraVe Skin Renewing Retinol Serum that’s marked down to $18 from its usual $25 price point. With more than 15,500 five-star ratings, the product is loved by shoppers — more than 30,000 people purchased it in the past month alone, per Amazon. Formulated with hero ingredient retinol, as its name suggests, the serum smoothes fine lines and wrinkles while evening out texture and discoloration. As a result, it leaves you with a brighter, younger-looking complexion. One reviewer even called the budget-friendly product a “miracle worker” for mature skin.   

RoC Retinol Correxion Under-Eye Cream

Amazon RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness


Buy on Amazon $30 $20

Another anti-aging pick, the RoC Retinol Correxion Under-Eye Cream is currently on sale, too. The small-but-mighty skincare product contains a slew of superstar ingredients, including — you guessed it — retinol. It brightens dark circles, de-puffs pesky bags, and targets fine lines and crow’s feet all in one swipe. To visibly reduce signs of aging, apply small dots of the formula around your eye area both in the morning and at night until fully absorbed. If you’re still not sold on the shopper favorite, take it from one reviewer who deemed it “magic.” 

Mielle Organics Rosemary Mint Hair Oil

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil


Buy on Amazon $10 $9

Now that you’ve perfected your skincare routine, you’ll want to show your mane a little love, too. For just $9, you can snag the Mielle Organics Rosemary Mint Hair Oil, which just so happens to be Amazon’s number one best-selling hair treatment. The popular product nourishes both your strands and scalp by deeply conditioning dryness, smoothing split ends, and promoting growth. Its impressive results are all thanks to its ingredient lineup, which includes biotin to strengthen your locks, protect your hair follicles, and enhance your mane’s shine. Plus, the treatment contains rosemary oil to reduce damage and promote scalp health, along with mint to soothe irritation and support thick, strong strands.   

Revamp your beauty regimen with Amazon’s top trending products while they’re still available for as low as $8. 

BS-Mall 18-Piece Makeup Brush Set

BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case (A-Champagne)


Buy on Amazon $13 $10

Kitsch Shampoo and Conditioner Bar Set

Amazon Kitsch Rice Bar Shampoo and Conditioner Bar


Buy on Amazon $30 $28

RoC Retinol Correxion Deep Wrinkle Night Cream

RoC Retinol Correxion Deep Wrinkle Night Cream


Buy on Amazon $20 $19

Modelones Gel Top Coat and Base Polish

Amazon modelones Gel Top Coat, 15ml No Wipe Clear Glossy Gel Base


Buy on Amazon $12 $8
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