Andie MacDowell Says This Now-$16 Shampoo Set Is the Key to “Shiny” Gray Curls

Embracing gray hair is not just about accepting the aging process, it also requires reconfiguring your hair care routine (at least according to celebrities and the older women in my life). 65-year-old actress Andie MacDowell has been a big silver-haired inspiration since she embraced her natural color during COVID-19. Her tip for keeping her strands “shiny,” per an interview with Prevention, is L'Oréal Paris’ now-$16 Ever Pure Purple Shampoo and Conditioner Set.

The actress called the L’Oréal Every Pure Set “really good,” and elaborated, “it takes the yellow out [of grays], it makes it shinier.” Although she’s a spokesperson for the brand 20,000-plus five-star ratings indicate that she is not biased or overselling its prowess.

As you may know, purple shampoo is commonly used to remove brassiness from dyed blonde hair, and on silver hair, it similarly neutralizes a commonly occurring yellow tint. The Ever Pure Purple Shampoo and Conditioner are free of sulfates that can strip your hair of healthy oils and moisture and deposit purple pigment to counteract discoloration. Plus, this duo is formulated with hibiscus, which a study (albeit one done on rats) found helps with hair growth. 

One shopper said this duo ended their “vicious cycle of dry hair and greasy roots.” It made their hair feel “clean and light” and made their natural gray highlights “really pop.” Another reviewer who, similarly to MacDowell, stopped dying their hair and embraced their natural gray color said their strands were turning a “gross-looking” yellow color. “This is the best shampoo I have found that keeps dry curly gray hair moisturized and protected,” they said. 

L'Oréal Paris’ Ever Pure Purple Shampoo and Conditioner Set is on sale for $16, that’s 20 percent off, which comes out to $8 per bottle. It’s an affordable buy that will improve the color and health of your gray (or blonde) strands.