Basically Everyone in Hollywood Uses This Tinted SPF That Shoppers Call an “IRL Instagram Filter”

When one celebrity uses and/or praises something, it’s obviously headline-worthy. But when one product gains the attention of not two, not four, but eight or more celebrities, it basically deserves a spot on the Hollywood Walk of Fame. Too far? I think not. Ilia’s Super Serum Skin Tint SPF 40 is one famous find that’s been used on a slew of famous faces that makes it worth a star of its own.

But before we get to why exactly Ilia’s skin tint is so good (and good is simply an understatement), let’s get to the who — as in, who’s used it and what they’ve said about it. The latest celebrity to call out the skincare hero was none other than supermodel Paulina Porizkova, who broke down her “very simple” day makeup routine. Of course, it included the Ilia beauty essential, which she deemed “great, because then you don’t have to use SPF underneath it.” TBH, we love a beauty buy that works double (if not triple) duty, and Porizkova summed up its multi-purpose powers the best when she called it, “my skin serum / foundation / base / SPF.” 

Ilia Super Serum Skin Tint SPF 40

Other notable names who’ve used the formula include Kate Hudson, who said, “Ilia makes a really great tinted SPF 40,” adding “I love it. It’s super dewy.” Miranda Kerr relied on the skin tint for her enviable red-carpet glow during the 2022 Met Gala, Cindy Crawford noted she especially loves it for the summertime thanks to the dew it gives your skin, Vanessa Hudgens is a fan for “it’s all-in-one” formula, and Hilary Swank deemed it a product she can’t live without. Wow, that’s quite some praise, and TBH, it deserves all that and more. 

The Ilia Super Serum lives up to the “super” in its name — like a skincare superhero you can rely on again and again. It’s jam-packed with good-for-you essentials that combines makeup with skincare, formulated with hyaluronic acid that plumps and replenishes, niacinamide that minimizes the look of pores while smoothing texture and evening skin tone, plant-based squalane to seal in moisture, and non-nano zinc oxide that protects skin from UV rays, blue light, and pollution. I told you this one packs a punch — and it’s no wonder basically all of Hollywood has this in their beauty arsenal. 

Celebs love it, but regular folks do too, like me, my fellow beauty editors, and so many shoppers who’ve called it everything like “magic in a bottle,” to “the secret to better skin,” to like an “IRL Instagram filter.” If the impressive celeb backing and powerhouse formula aren’t enough to convince you to try it, the glowy reviews certainly will. 

The Super Serum comes in 30 shades and costs $48, but a little goes a long way with this, so the 1-ounce bottle is certain to last a while.