The Volumizing Spray Behind Meghan Markle’s Blowout Is on Sale for $20 — but Not for Long

I have a running list of covetable beauty products I keep my eye on in hopes that they’ll go on sale. Serge Normant Dream Big Instant Volumizing Spray, a celebrity stylist go-to and secret ingredient for bouncy, sexy volume, à la Sarah Jessica Parker, Meghan Markle, and Brooke Shields, is at the top of my hair product list. I’ve been checking for sales on the product to no avail — until recently, when I saw it for 20 percent off at Amazon during Prime Big Deal Days. Hurry — this sale is ephemeral, and there’s no telling if or when the product will be discounted again. 

The Serge Normant Dream Big Instant Volumizing Spray is a strong-hold, root-lifting hairspray with seriously impressive strand-plumping prowess. In addition to hold and volume, it also imparts soft, touchable, sexy texture, and delivers a perfectly imperfect tousled look. For these reasons, the formula is a mainstay for celebrity stylists, including Tim Nolan and, well, Serge Normant himself, who’ve respectively given Brooke Shields and Meghan Markle enviably glossy, full hair looks using the product.

Notably, Normant wielded his eponymous volume spray to create Markle’s bombshell blowout for her iconic Time magazine cover. Similarly, Shields’s stylist used the spray to create glossy, loose waves prior to an interview appearance earlier this year. Moreover, Sarah Jessica Parker once swore by the spray, telling People it’s a “must.” The actor pointed to its body-boosting effect and even said it works in place of dry shampoo.

Despite its seriously root-lifting nature, the volume spray is residue and flake-free. Moreover, unlike many formulas of its ilk, it imparts ample oomph without the telltale, helmet-like sheen typical of many strong-hold hairsprays. Instead, the finish — which is “effortless,” per the brand — is soft and touchable. Glycerin, a hydrating humectant, is partially to thank, as it adds shine, manageability, and softness. 

According to one reviewer who has thin hair, Normant’s volume spray is excellent for “plumping up strands.” Says another shopper, the spray single-handedly transforms them from “plain Jane” to “sexy mama.” Yet another fan says it makes them look like they have “twice the hair,” adding that any stylist worth their salt knows of Normant’s iconic volumizer.

A product worthy of Markle, Shields, and beauty buffs everywhere, the Serge Normant Dream Big Instant Volumizing Spray is worth buying while it's on rare discount for a few more hours. Fuller-looking, perfectly tousled hair awaits.