I Upgraded My Shower Routine With This Brightening Body Wash That’s Like a Green Juice for Skin

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SUPERFOOD + NIACINAMIDE BODY CLEANSER
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Youth to the people / instyle

Like any skincare-lover, I consider ingredients, potential benefits, and sensorial experience when I assess a face cleanser. It wasn’t until recently, however, that I truly considered these aspects in cleansers I use on the other 90 percent of my skin, in the shower.

Youth to the People enlightened me with its Superfood and Niacinamide Body Cleanser. The formula has a similar green-juice vibe to the brand’s ultra-popular, Kaia Gerber-used face wash, and offers similarly glowy results. It’s given my skin a newfound silkiness, reduced wintertime dryness, and revealed a full-body glow I hadn’t realized possible.

Youth To The People SUPERFOOD + NIACINAMIDE BODY CLEANSER

Youth To The People

Buy Now $39

The Youth To The People Superfood and Niacinamide Body Cleanser is a skincare-spiked body wash with benefits beyond your typical suds. The lightweight, gel-like formula is packed with dermatologist-approved ingredients, the likes of which you’d expect from a fantastic face cleanser, and yields smoother, brighter, hydrated skin. Perfect for all skin types, it’s particularly ideal for addressing dryness, roughness, or uneven tone.

As its name suggests, the formula stars niacinamide, a buzzy form of vitamin B. Dermatologists praise the ingredient thanks to its hyperpigmentation-fighting, tone-improving benefits — the likes of which I’ve noticed on my own skin. Antioxidants from kale and green tea extracts are also present, as are fatty acids, which soften and smooth dry skin.

The scent — fresh greens and cedarwood notes, per the brand — is notably elevated and far from artificial. The texture, which foams into a “rich lather,” in the brand’s words, is equally indulgent; together, these elements yield a sensorial experience that makes showering significantly more enjoyable.

I’m hardly alone in my love for the body cleanser. My boyfriend, unprompted, remarked on its texture, which leaves skin feeling clean — not stripped — sans any filmy residue. Furthermore, his skin, typically itchy and dry in the winter, is much less so.

Finally, the packaging is as pleasing as the formula inside: FWIW, I typically decant body washes into subdued, matching containers in an effort to reduce visual clutter. Youth To The People’s, with its sage hue and minimalist lettering, remains proudly displayed on my shower shelf. Plus, the pump-top bottle, similar to that of a hand soap dispenser, is less cumbersome than your typical screw-on or flip-top lid.

To upgrade your body care routine and elevate your in-shower experience, look no further than the Youth To The People Superfood and Niacinamide Body Cleanser. And if you want to try it before committing to a full-size bottle, you can snag a 2.5-ounce size for just $15.

Youth to the People SUPERFOOD NIACINAMIDE BODY CLEANSER

Youth to the People

Buy Now $15
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