Amazon Has a Secret Section of Customer-Loved Beauty Gifts for Valentine’s Day — All $10 or Less

Here’s an early Valentine’s Day treat: Amazon has a secret storefront filled with a curated selection of fan-favorite beauty products, including highly-rated shopper selects, viral beauty buys, and a smattering of items that just so happen to be InStyle-approved. The best part? Many of the items are $10 or less (score!). Below, shop everything we’re eyeing to buy ourselves and our loved ones from the secret storefront — starting at just $5.

• Honest Beauty Tinted Lip Balm, $8 (Originally $9)
• Maybelline Sky High Washable Mascara, $10 (Originally $13)
• OGX Pink Sea Salt & Rosewater Gentle Soothing Body Scrub, $6
• Neutrogena Makeup Remover Cleansing Face Wipes, $10
• e.l.f. Poreless Putty Primer, $10
• Sally Hansen Salon Effects Perfect Manicure Press on Nails Kit, $8 (Originally $10)
• NYX PROFESSIONAL MAKEUP Slim Lip Pencil, $5
• OGX Smoothing + Liquid Pearl Luminescent Serum, $8 (Originally $9)

A swipe of this tinted, buildable balm imparts a sheer wash of color, while a few more layers gives lips a noticeable hue. There are seven flattering shades to choose from (I’m partial to the orange-red and plummy hues), and each is bound to leave your lips ultra-soft thanks to the avocado oil infused in the formula.

Shop now: $8 (Originally $9); amazon.com

This fan-favorite mascara has a history of selling out — numerous times. As its name suggests, it’s designed to deliver maximum length, and according to shoppers, it delivers: “Lashes look separated and long without any smudges or clumps,” said one customer, who added that it “lives up to its name.” The flexible brush separates lashes, too, making this tube a win all around for people who prefer long, fluttery lash looks.

Shop now: $10 (Originally $13); amazon.com

This beautiful body wash wafts a fittingly delicate, rosy scent — your skin (and shower) will smell, quite literally, as fresh as roses. Additionally, the body wash leaves skin with a soft, smooth feel thanks to sea salt, which gently sloughs away dead, dull skin.

Shop now: $6, amazon.com

A favorite among InStyle editors and a go-to for celebrities like Kim Kardashian, these classic makeup removing wipes are a must in any beauty-lover’s collection. Ultra soft and effective in nixing even the most stubborn makeup, they’re perfect as a pre-cleansing step, for travel, and, of course, for those nights you simply cannot be bothered to spend time and effort sinkside.

Shop now: $10, amazon.com

This skin-smoothing, putty-like base performs on par with much pricier primers. One One shopper called it “by far is the best” primer they’ve ever bought, while others mentioned how it enhances the longevity of their foundation, providing smooth, all-day wear.

Shop now: $10, amazon.com

A foolproof remedy for ruddy looking nails, these press-ons provide salon-worthy talons in minutes, thanks to the pre-placed adhesive tabs. (The kit also includes nail glue, should you prefer a longer-lasting manicure.) The sets are available in a bevy of fun colors, including sultry burgundy and a racy cherry red, both of which are perfect for Valentine's Day and beyond.

Shop now: $8 (Originally $10); amazon.com

With its smooth, skip-free glide and creamy, opaque pigment, this lip liner is comparable to much pricier options, and has gone veritably viral on social media as a result. Choose from 10 truly stunning shades, including neutral browns, beiges, and a fiery red that feels particularly appropriate for the season.

Shop now: $5, amazon.com

This smoothing hair serum enhances sleek styles: In addition to fighting frizz, it adds a luminescent, light-reflecting sheen. Shoppers say it smells “so good,” too, which is always a plus.

Shop now: $8 (Originally $9); amazon.com