Here’s What You Need to Know About Amazon’s Black Friday Sale, Plus 80 Early Deals

Take up to 75 percent off fashion, beauty, home, and tech finds ahead of the event.

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Amazon Black Friday Picks
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Amazon / InStyle

With Halloween in the rearview mirror and November in full swing, the countdown to the holiday season is officially on. Regardless of what you have planned over the next few weeks, there’s one thing we can all get excited about: epic Black Friday sales. 

Amazon just announced in a press release that its Black Friday sale will officially kick off on November 17 and run through November 24 with millions of incredible sitewide deals. We have the inside scoop on everything you can expect from the retailer’s annual sale event, including swoon-worthy early deals to shop now. 

Best Black Friday Amazon Deals Right Now

  • Hanes EcoSmart Crewneck Sweatshirt, $11 (Originally $18)
  • Maybelline the Falsies Surreal Extensions Washable Mascara, $10 (Originally $13)
  • Apple AirPods (2nd Generation), $99 (Originally $129)
  • Yankee Candle Sparkling Cinnamon Large Jar Candle, $17 (Originally $31)
  • GHD Gold Styler 1-Inch Flat Iron, $167 (Originally $239)  
  • Sunday Riley Juno Antioxidant and Superfood Face Oil, $47 (Originally $72)
  • Ugg Janey II Clear Faux Fur Crossbody Bag, $102 (Originally $125)
  • Dolce Vita Caster H2O Heeled Fashion Boot, $80 (Originally $160)
  • Loloi II Loren Collection Vintage Distressed Area Rug, $171 (Originally $689)
  • Orolay Thickened Down Jacket With Fleece, $112 with coupon (Originally $160)

While Black Friday is still three weeks away, Amazon already has massive discounts in the fashion, beauty, home, and tech departments. Some of the best deals include a cozy Hanes sweatshirt for just $11, Shark’s HyperAir Blow Dryer for $160, a vintage-inspired area rug for a whopping 75 percent off, and Apple AirPods for less than $100 — and that’s just the beginning. In the coming days and weeks, the retailer will continue to slash prices on thousands of products from brands we know and love.                                                                                                                                                                                                                     B

Below, we broke down everything we know about Amazon’s Black Friday sale so far. Don’t miss out on your chance to get a head start on your gift shopping, or treat yourself to a little something new ahead of the holiday season. 

When is Black Friday?

Black Friday 2023 falls on November 24, which is the day after Thanksgiving. Over the past few years, many stores, including Amazon, have started launching deals earlier and earlier to extend their Black Friday sales. 

How long does Black Friday last?

Black Friday typically lasts for just 24 hours on the day after Thanksgiving. However, many retailers, including Amazon, extend their holiday deals beyond just that date, offering discounts for weeks leading up to the official Black Friday sale. 

Does Amazon have Black Friday sales?

Amazon hosts an annual Black Friday sale with deals in every category imaginable. The retailer just announced that this year’s Black Friday event will officially begin on November 17, with new deals dropping every day through November 24.

While many of Amazon's discounts are open to all shoppers, select deals will be available for Prime members only. Be sure to log into your Prime account or sign up for a free 30-day trial to take full advantage of Amazon’s Black Friday savings. 

What goes on sale at Amazon for Black Friday? 

Amazon’s Black Friday sale spans the entire site, including its fashion, beauty, home, and tech departments. Beginning on November 17, shoppers can expect to find millions of deals from top brands, like Sunday Riley, Orolay, Levi's, Dyson, and Apple. Plus, you can get shopping inspiration directly from your favorite celebrities and influencers via their Amazon storefronts, including Sarah Jessica Parker, Emily Mariko, and Aimee Song. The sale event is also a great time to get your holiday shopping done, and Amazon made it easy with a curated storefront of around 100 top-rated gifts for everyone on your list.

According to a press release, last year’s shopping event was the retailer’s biggest holiday weekend to date with millions of deals available. Some of the best-selling products included Apple AirPods, New Balance sneakers, Champion loungewear, and Amazon devices like the Echo Dot and Fire TV Stick. And the good news is that many of these items are already on sale. 

Ahead of this year’s Black Friday sale, Amazon released thousands of epic early deals, and we narrowed down the massive selection to the best discounts in the fashion, beauty, home, and tech departments. 

Lillusory Women's Turtleneck Oversized Sweaters

Amazon

Buy on Amazon $60 $37

Best Black Friday Amazon Fashion Deals 

Sweater weather is finally here, and Amazon’s fashion section is stocked with high-quality knits for less. This oversized turtleneck sweater is on sale for $37 thanks to an on-site coupon, while this V-neck Gap sweater is going for $44. There are also tons of jeans on sale, like this Levi’s high-waisted pair and these 7 For All Mankind coated skinny jeans. Finish off your fashion haul with these Franco Sarto block-heel ankle boots for 54 percent off their original price. 

  • Lillusory Oversized Turtleneck Sweater, $37 with coupon (Originally $60)
  • Levi’s High-Waisted Mom Jeans, $30 (Originally $80)
  • Gap Ribbed V-Neck Sweater With Oversized Sleeves, $45 (Originally $60)
  • 7 For All Mankind High-Waist Ankle Coated Skinny Jeans, $134 (Originally $228)
  • Paige Mayslie Vintage Black Cherry Joggers, $187 (Originally $259)
  • Franco Sarto Dalden Block-Heel Ankle Bootie, $80 (Originally $175)
  • Sweaty Betty Power High-Waist Color-Block Leggings, $50 (Originally $100)
  • BlankNYC Cropped Tencel Quilted Jacket, $95 (Originally $128)
  • Rebecca Minkoff the G Small Shoulder Bag, $126 (Originally $298)
  • Ugg Inara Faux Shearling Backpack, $135 (Originally $150)
Amazon Maybelline Lash Sensational Sky High Waterproof Mascara

Amazon

Buy on Amazon $13 $9

Best Black Friday Amazon Beauty Deals

Amazon’s beauty sale has everything you need to nourish your skin, hair, and nails this season. Begin with the 66-percent-off Éclat Vitamin C Serum that a shopper swears by for “bright, healthy, and even” skin. Next, grab the $9 Maybelline Lash Sensational Sky High Waterproof Mascara and this Physicians Formula bronzer palette for your holiday makeup looks. To keep your hair soft and shiny during these dry months, add the OGX Thick and Full shampoo and conditioner set with biotin and collagen to your cart. And for your nails, Sally Hansen’s Instant Cuticle Remover is on sale for just $5. 

  • Maybelline Lash Sensational Sky High Waterproof Mascara, $9 (Originally $13)
  • NYX Professional Makeup Butter Gloss Three-Piece Set, $15 (Originally $18)   
  • Physicians Formula Butter Bronzer Contour Palette, $14 (Originally $17)  
  • Neutrogena Hydro Boost Moisturizing Lip Gloss, $8 (Originally $13)  
  • Revlon Colorstay Lip Liner, $7 (Originally $10)  
  • Éclat Vitamin C Serum, $10 (Originally $29)  
  • Maybelline Instant Age Rewind Eraser Concealer, $9 (Originally $11)   
  • OGX Thick and Full Biotin and Collagen Shampoo and Conditioner Set, $21 (Originally $25)
  • L’Oréal Paris True Match Super-Blendable Foundation, $10 (Originally $14) 
  • Sally Hansen Instant Cuticle Remover, $5 (Originally $10)  
Amazon October Prime Day National Tree Company Pre-Lit Artificial Christmas Wreath

Amazon

Buy on Amazon $60 $48

Best Black Friday Amazon Home Deals  

The home section is full of cozy decor, high-tech cleaning devices, and time-saving kitchenware, with prices starting at just $16. This pre-lit artificial wreath will make holiday decorating a breeze, and it’s on sale for less than $50. Plus, many top-rated vacuum cleaners are on sale, including the Dyson V11 Plus Cordless Vacuum, Shark Rocket Corded Bagless Vacuum, and iRobot Roomba 694 Robot Vacuum. You can also save on kitchen gadgets, like this Keurig pod coffee maker in a trendy red colorway for $50 and a KitchenAid hand mixer for $45. 

  • National Tree Company Pre-Lit Artificial Christmas Wreath, $48 (Originally $60)
  • Dyson V11 Plus Cordless Vacuum Cleaner, $550 (Originally $720)
  • Shark HV301 Rocket Ultra-Light Corded Bagless Vacuum, $100 (Originally $250)
  • Lasko Oscillating Digital Ceramic Tower Heater, $52 (Originally $67)
  • Bedsure Super Soft Knit Throw Blanket, $24 (Originally $30)
  • Cocorrína Reed Diffuser Set, $16 (Originally $20)
  • Yankee Candle Balsam and Cedar Scented Large Tumbler Candle, $18 (Originally $31)
  • Keurig K-Compact Single-Serve K-Cup Pod Coffee Maker, $50 (Originally $100)
  • KitchenAid 5 Ultra Power Speed Hand Mixer, $45 (Originally $60)
  • iRobot Roomba 694 Robot Vacuum, $159 (Originally $275)
Amazon Sunday Riley Luna Retinol Sleeping Anti Aging Night Face Oil

Amazon 

Buy on Amazon $105 $94

Best Black Friday Amazon Skincare Deals 

If you’ve been thinking about switching up your skincare routine or trying out a new gadget, now is the time to finally press “Buy Now.” The Iris Eye Massager and Luna 3 Facial Cleansing Brush from Foreo are both on sale. Mario Badescu products are also discounted, including the viral Drying Lotion and this brightening skincare set. To top it all off, Sunday Riley’s vitamin C serum and retinol oil are going for reduced prices.  

  • Sunday Riley Luna Retinol Sleeping Night Oil, $94 (Originally $105)   
  • Foreo Iris Eye Massager, $89 (Originally $149)   
  • Cosrx Snail Mucin 96 Power Repairing Essence, $15 (Originally $25)  
  • Mario Badescu the Brightening Kit, $30 (Originally $38)   
  • Foreo Luna 3 Facial Cleansing Brush, $147 (Originally $219)
  • Neutrogena Rapid Wrinkle Repair Retinol Eye Cream, $17 (Originally $29)   
  • Mario Badescu Drying Lotion, $10 (Originally $19)  
  • CeraVe AM Facial Moisturizing Lotion SPF 30, $12 (Originally $20)   
  • Cosrx Advanced Snail Peptide Eye Cream, $22 (Originally $26)  
  • Sunday Riley C.E.O. Glow Vitamin C and Turmeric Face Oil, $34 (Originally $40)    
Drybar The Mixologist Interchangeable Styling Iron Kit

Amazon

Buy on Amazon $199 $139

Best Black Friday Amazon Haircare Deals 

The haircare deals are almost too good to be true; Drybar styling tools are on sale, including the Mixologist Interchangeable Styling Iron and the Double Shot Round Blow Dryer Brush. You can also get an entire system of color-safe, thickening products from Nioxin on sale for $51 — that’s $13 apiece. And to keep your locks hydrated this winter, grab this strengthening OGX argan oil mask for just $9.

  • Drybar the Mixologist Interchangeable Styling Iron, $139 (Originally $199)
  • BaBylissPro Nano Titanium Prima Ionic Hair Straightener, $152 (Originally $190) 
  • Drybar the Double Shot Round Blow Dryer Brush, $109 (Originally $154)
  • Revlon One Step Volumizer Plus 2.0 Hair Dryer and Hot Air Brush, $40 (Originally $70)   
  • Nioxin Thickening System Kit, $51 (Originally $76)  
  • John Frieda Frizz Ease Serum, $9 (Originally $12)  
  • Crave Naturals Glide Thru Detangling Brush, $13 (Originally $20)  
  • Arvazallia Hydrating Argan Oil Hair Mask, $13 (Originally $17)  
  • Samnyte Hair Wax Stick, $7 with coupon (Originally $15)   
  • OGX Extra-Strength Hydrate and Repair Argan Oil Hair Mask, $9 (Originally $11) 
 Apple AirPods Pro (2nd Generation) Wireless Earbuds

Amazon

Buy on Amazon $249 $190

Best Black Friday Amazon Tech Deals 

It wouldn’t be an Amazon sale without impressive tech deals, and the Apple devices are especially worth checking out. Now is the time to grab a pair of AirPods, since the Apple AirPods Pro, Apple AirPods (3rd Generation), and Apple AirPods Max are all on sale. Plus, you can get an Apple Watch SE with a silicone band for $219. Tons of Amazon devices are also on sale, including the Echo Show 5 for 56 percent off and Amazon Fire HD 10 Tablet for half-off its original price. 

  • Apple AirPods Pro (2nd Generation), $190 (Originally $249)
  • Apple AirPods (3rd Generation), $150 (Originally $169)
  • Apple AirPods Max Wireless Over-Ear Headphones, $480 (Originally $549)
  • Apple Watch SE (2nd Generation), $219 (Originally $249)
  • Echo Show 5, $40 (Originally $90)
  • Amazon Fire HD 10 Tablet, $75 (Originally $150)
  • Ring Floodlight Cam Wired Plus With Ring Video Doorbell, $175 (Originally $300)
  • JBL Tune True Wireless In-Ear Noise-Canceling Headphones, $50 (Originally $100)
  • Amazon Fire TV 40-Inch 2-Series HD Smart TV, $190 (Originally $250)
  • Kasa Smart Plug Four-Pack, $24 (Originally $30)
Amazon Koolaburra by UGG Koola Mini II

Amazon

Buy on Amazon $85 $75

Best Amazon Holiday Gift Deals 

With so many incredible deals across Amazon’s entire site, this sale is your chance to get a head start on your holiday shopping. For the fashionista, these Koolaburra by Ugg mini boots are equal parts comfy and cute, and they’re on sale for $75. The beauty lover in your life would be lucky to receive a new hair-styling tool, like the Drybar Tress Press Straightening Iron or the Hot Tools Pro Signature Gold Curling Iron. For a techie, you can’t go wrong with Beats noise-canceling earbuds. And for the person who has it all, go with this festive La Jolie Muse candle that’ll make their space feel warm and cozy.   

  • Koolaburra by Ugg Koola Mini II Boot, $75 (Originally $85)
  • Drybar Tress Press Straightening Iron, $85 (Originally $169)
  • Hot Tools Pro Signature Gold Curling Iron, $23 (Originally $40)
  • Apple AirTag Four-Pack, $87 (Originally $99)
  • Cosabella Bella Short-Sleeve Top and Pants Pajama Set, $76 (Originally $125)
  • Ugg Blanche II Robe, $80 (Originally $118)
  • Beats Fit Pro True Wireless Noise-Canceling Earbuds, $160 (Originally $200)
  • Fitbit Sense 2 Advanced Health and Fitness Smartwatch, $200 (Originally $300)
  • Anne Klein Glitter Accented Bracelet Watch, $30 (Originally $60)
  • La Jolie Muse Cedarwood and Cypress Candle, $16 (Originally $20)

Hanes EcoSmart Crewneck Sweatshirt

October Amazon Prime Day Hanes womens Ecosmart Crew Sweatshirt

Amazon

Buy on Amazon $18 $11

Maybelline the Falsies Surreal Extensions Washable Mascara

Amazon Maybelline The Falsies Surreal Extensions Washable Mascara

Amazon

Buy on Amazon $13 $10

Apple AirPods (2nd Generation)

Amazon Apple AirPods 2nd Generation

Amazon

Buy on Amazon $129 $99

Yankee Candle Sparkling Cinnamon Large Jar Candle

Amazon Yankee Candle Sparkling Cinnamon Scented, Classic

Amazon

Buy on Amazon $31 $17

GHD Gold Styler 1-Inch Flat Iron

ghd Gold Styler - 1 inch Flat Iron, Hair Straightener

amazon

Buy on Amazon $239 $167

Sunday Riley Juno Antioxidant and Superfood Face Oil

Amazon Sunday Riley Juno Antioxidant + Superfood Face Oil

Amazon

Buy on Amazon $72 $47

Ugg Janey II Clear Faux Fur Crossbody Bag

Amazon UGG Women's Janey Ii Clear Bag

Amazon

Buy on Amazon $125 $100

Dolce Vita Caster H2O Heeled Fashion Boot

Amazon Dolce Vita Women's Caster H2o Fashion Boot

Amazon

Buy on Amazon $160 $85

Loloi II Loren Collection Vintage Distressed Area Rug

Loloi II Loren Collection LQ-14 Brick/Multi Area Rug

Amazon

Buy on Amazon $689 $171

Orolay Thickened Down Jacket With Fleece

Orolay Women's Sherpa Jacket Thickened Puffer Down Coat

Amazon

Buy on Amazon $160 $112
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